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Projects Detail

Help Children Read

Who?

National Children’s literature Org. (NCL)

What?

Advertising, Branding, Digital

When ?

19 Mar 2019

Creative Direction : Leo Perkins


CreativeTvc Spot : Josie Hicks


Website Design : Phillip Lawrence


Design : Mario Freeman

Allstream is a leader in business telecommunications working with over 70,000 customers throughout the United States and Canada. We are fueled by the knowledge, skill and spirit of our employees who work closely with customers every day to determine their business needs and contribute to their success.

Today, companies demand high performance business-class connectivity, voice, collaboration, and managed services to lower costs, communicate more effectively, share data more intelligently and simplify complexity in IT environments.We make everything easy so that you can focus on your business.

Everything we do revolves around simplifying your business communications and helping you thrive and grow. Customers across North America trust Allstream with their mission-critical business connectivity solutions.
Make sure your business is ready for anything. Now – more than ever – ensuring that your team is able to work effectively from remote locations is critical. Making sure your customers are consistently supported is non-negotiable. Redundancy, flexibility and power in your connectivity and collaboration solutions is a must. Allstream can help with a variety of affordable business continuity and remote working plans for your business.
Allstream is a leader in business communications throughout North America. Founded over 170 years ago in parallel with Canada’s first transcontinental railroad, Allstream continually re-invented itself to remain a leading provider of business communication services. Allstream’s offerings include a range of innovative, highly scalable, managed services including voice and collaboration, connectivity and managed IT services for enterprise customers. We combine scalable solutions with exceptional customer service to deliver the latest technology, and we’re positioned to help our customers accelerate into the future.

What We Did ?

To better represent EVOLVE’s products and services, Timelapse conducted an internal audit and competitive research and helped name the group and its four new business units. In this process, we helped EVOLVE better position themselves within their competitive market, form a compelling elevator pitch, and create a set of unique taglines.

Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.
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TV Commercial.

Marketing Collaterals.