CHARLOTTE, N.C.Jan. 18, 2018 /PRNewswire/ -- Peak 10 + ViaWestOpens in new window and redirects to external site. announced today it has officially adopted a new brand: Flexential. The rebrand follows the combination of ViaWest and Peak 10 in August 2017 and reflects the company's ongoing commitment to providing the highest level of service and satisfaction to its customers. The new name is based on the company's flexible, customer-focused approach that is essential to their way of doing business. With this rebrand, Flexential is uniquely positioned as a leader in the hybrid IT market.

"The combination of Peak 10 and ViaWest gave us a new, unique position in the marketplace, and we felt it important to create a new brand to reflect that position," said Flexential CEO, Chris Downie. "As Flexential, our two companies come together to stand for something unique in the world of IT transformation: the human touch. We believe in the power of people in a technical world, and strongly feel that the best infrastructure solutions are about people."

Flexential will continue to deliver data center solutions spanning colocation, connectivity, cloud, managed solutions and professional services to help its 4,200+ customers increase competitiveness as their industries evolve. Flexential has a robust suite of assets that span 21 domestic and international markets and comprises 41 highly-redundant data centers.